A company’s logo has become their signature in the business world – a visual statement that should generate immediate recognition. But logo development has changed over the
years with the advent of computers and developments in the printing process. Originally, logos would be limited to one or two colors because more than one or two colors increased the print cost.
however, the main uses for a start-up company’s logo are web-based applications and digital short-run printing. Since both of these applications support full color at little, if no extra cost, there is no longer a
“price penalty” for designing in full color.
One thing that hasn’t changed is your company’s logo is often the customer’s first impression of your organization. Trust its design to Albrecht &